I see too many business owners wasting time posting to social media only to get one like per post from their grandma. And probably only 5 views. Don't get me wrong, organic social media can work great if you do it right. But it takes a super engaged following and consistency. The problem I see is most businesses have neither of these. Now, obviously you have to start to gain a following. But most people just post randomly, and the algorithm barely shows it to anybody. It's a waste of time if you don't have the rest of what I discussed sorted out first.

But if you're dedicated to making it work, it's best to pick one channel to focus on (unless you have the super cool free tool I mention below in the next section). Make high value, engaging posts - consistently. If you post value, people will follow and actually care what you have to say. If you keep posting random salesy posts once a month, nobody will see anything - and when they do, they don't see a reason to give you a second look in the future.

Whether social media is your thing, or you want more immediate results, here's some no-cost tools that can help you out: